Tuesday, 13 February 2018

Benefits of One-Page Checkout Functionality

Have you ever gotten mad and left a website just because of the complex and multi-step checkout process? Have you ever wondered about what would help in order to resolve the problem and make available a better, convenient and faster shopping experience when you become an online shop owner? One-page checkout M2 extension is the right solution you’ve got to make things better and easier for the shoppers.

Use this extension on your E-Commerce store and you can start to realize the significance of optimizing the overall checkout process for your buyers. With a customized checkout process that needs only a limited amount of information; buyers are likely to continue buying through your store.

There’s no kidding that one step checkout process can increase sales by 60%. This extension will replace the default multi-step checkout process at your website with a faster & better process that helps complete the entire process 40% faster. As a result, the shoppers don’t need to wait and you will be happy with the increased conversion rates.

So, let’s take a look at the benefits of a “one page checkout” can bring to you:
  •       Fewer Clicks:

This extension turns the whole multi-step checkout process into a single page with all the information available at the same place. With this extension installed at your Magento2 platform, shoppers can provide all the details right from the same page that includes billing details, delivery details, payment methods, etc. By using a one page checkout, you reduce the number of steps required to complete the transaction.
  •       Lesser Pages:

As discussed earlier, this extension reduces the overall checkout process to one with all the information available conveniently at the single place. Having a one-step checkout process reduces the stress and pages down instead of the default process. The multi-step checkout results in frustrated shoppers hence, resulting in cart abandonment.

The standard magento2 checkout process has two steps the user must complete in order to complete the transaction! With One Step Checkout Extension for Magento2, users can complete the entire checkout process at once.
  •       Faster Checkout:
According to the experts, the average time to complete a multi-step checkout is 1 minute and 40 seconds. On the other hand, one-step checkout brings down the time to only 53 seconds to complete the purchase. This is the reason behind the whopping increase in demand of one-page checkout functionality.  One-step checkout lets the buyer fill out fields in one page rather than having to continuously click “Continue” button to complete the order processing.

Having a one page process narrows down the entire process to one page instead of multiple. When you have multiple pages (or steps) for customers to complete, you are increasing the likelihood of them getting frustrated and abandoning their carts.
  •       Which One Would You Choose?

Now that you’ve figured out the top benefits of using Magento2 one-page checkout extension, it’s time to decide which one you’d want to use on your Magento2 store. The choice of selection depends on the type of products you are selling and what segmentation of customers you are targeting.

If you are into the manufacturing industry and have shoppers who place orders in bulk for commercial use, then using the multi-step checkout would be a more appropriate option, but if you are dealing with consumer goods then one-step checkout is for sure the best option. Moreover, one-page checkout functionality should be considered when your target audience is mobile shoppers or the shoppers who never want to waste time on the traditional checkout process.

Tuesday, 6 February 2018

App Store Optimization Tips to Increase App Downloads in 2018

App Store Optimisation

5,000,000 and counting… It’s the number of total apps available on the Google Play Store and iOS App Store with millions of apps overwhelming every category and subcategory. The number may be the most crucial reason why your online shopping app is not ranting higher on the app listing platform. App Store Optimization (or ASO), is an easier way to ensure that your Magento mobile app meets App Store ranking criteria and rises above the competition. But, how to use the ASO techniques for better discoverability in the App Store?
Just like the Search Engine Optimization (SEO) is for the websites, the App Store Optimization can help improve your app store ranking, visibility and appearance. The tactics in this round-up will help you:
  •        Get more visibility for your app.
  •        Get more installs.

So, let’s talk about the best ASO techniques to improve app performance:
  • Keep Keywords within 100 Characters

Both iOS App Store and Google Play Store allows you to add keywords to your app listings. The keywords are used in the similar ways as used for Search Engine Ranking. The search algorithm uses these keywords to show your app in the results and hence prove to be very crucial. It is important that you select the appropriate keywords which describe your app.
It is suggested to limit the characters of keywords up to 100. Using long tail keywords should be avoided to ensure better ranking. Avoid using plurals, name of your app, or misspellings in the keyword field. Don’t use space to separate keywords, use commas instead.
  •          Don’t Use Generic Terms & Names for App

Many people may use terms like “image editor”, “online shopping apps” etc. when looking for apps online. And millions of apps are already available with these names. Hence, it is suggested not to use these generic terms in the title as it will confuse the users and cause them to ignore your app. Use a unique name for your app as using the similar apps may leave your users confused.
  •      Make App Title Descriptive within 50 Characters

App title is another important thing when classifying the app store rankings. Unless you’re a major brand like Amazon, Walmart, etc. your app won’t have any recognition among the users. Hence, it is suggested to use keywords to describe the core functionality of your App. This gives your target users a better insight into what your app is about resulting in better downloading rate.
Title must me descriptive with the character length limited to under 50 characters.
  •      Avoid Using Big Brands’ Names in Keywords

You may want to target the users of Amazon, Walmart, but are you sure that the person who searched for Amazon will download your app? Apart from making it difficult for users to trust on your brand or the Magento mobile app, it also leads to the breach of App Store Guidelines. The leading App Stores suggest not using celebrities, protected names, or trademarks as keywords unless you have the permission to do so.
It may lead to rejection of publishing. Avoid using them unless you can show that your App is an official app of the brand.
  •      Choose Categories That Describe Core Function of App

Not only the App Search algorithm looks for the keywords used in title and descriptions, but also for the categories while displaying results to the users. It is suggested to focus on the core functionalities of your app when selecting the categories. Do not focus on the secondary functions.
For example, Facebook is categorized as Social Networking, while Instagram is categorized in Photos and Video. Although both of them have a significant overlap in functionalities, and users consider Instagram to be a social network now.
  •      Conclusion

The above-mentioned tips can be of great help to improve app store ranking, but App Store Optimization is a never-ending process and hence latest methods and techniques must be implemented to ensure the improved ranking of the online shopping apps. Keep looking for the best ASO practices and use the best ones for improved performance and revenue.

Benefits of One-Page Checkout Functionality

Have you ever gotten mad and left a website just because of the complex and multi-step checkout process? Have you ever wondered about what...