5,000,000 and counting… It’s the number of total apps
available on the Google Play Store and iOS App Store with millions of apps
overwhelming every category and subcategory. The number may be the most crucial
reason why your online shopping app is not ranting higher on the app listing
platform. App Store Optimization (or ASO), is an easier way to ensure that your
Magento
mobile app meets App Store ranking criteria and rises above the
competition. But, how to use the ASO techniques for better discoverability in
the App Store?
Just like the Search Engine Optimization (SEO) is for
the websites, the App Store Optimization can help improve your app store
ranking, visibility and appearance. The tactics in this round-up will help you:
- Get more visibility for your app.
- Get more installs.
So, let’s talk about the best ASO techniques to
improve app performance:
- Keep Keywords within 100 Characters
Both iOS App Store and Google Play Store allows you to
add keywords to your app listings. The keywords are used in the similar ways as
used for Search Engine Ranking. The search algorithm uses these keywords to
show your app in the results and hence prove to be very crucial. It is
important that you select the appropriate keywords which describe your app.
It is suggested to limit the characters of keywords up
to 100. Using long tail keywords should be avoided to ensure better ranking.
Avoid using plurals, name of your app, or misspellings in the keyword field. Don’t
use space to separate keywords, use commas instead.
- Don’t Use Generic Terms & Names for App
Many people may use terms like “image editor”, “online
shopping apps” etc. when looking for apps online. And millions of apps
are already available with these names. Hence, it is suggested not to use these
generic terms in the title as it will confuse the users and cause them to
ignore your app. Use a unique name for your app as using the similar apps may
leave your users confused.
- Make App Title Descriptive within 50 Characters
App title is another important thing when classifying
the app store rankings. Unless you’re a major brand like Amazon, Walmart, etc.
your app won’t have any recognition among the users. Hence, it is suggested to
use keywords to describe the core functionality of your App. This gives your
target users a better insight into what your app is about resulting in better downloading
rate.
Title must me descriptive with the character length
limited to under 50 characters.
- Avoid Using Big Brands’ Names in Keywords
You may want to target the users of Amazon, Walmart,
but are you sure that the person who searched for Amazon will download your
app? Apart from making it difficult for users to trust on your brand or the Magento
mobile app, it also leads to the breach of App Store Guidelines. The
leading App Stores suggest not using celebrities, protected names, or
trademarks as keywords unless you have the permission to do so.
It may lead to rejection of publishing. Avoid using
them unless you can show that your App is an official app of the brand.
- Choose Categories That Describe Core Function of App
Not only the App Search algorithm looks for the
keywords used in title and descriptions, but also for the categories while
displaying results to the users. It is suggested to focus on the core
functionalities of your app when selecting the categories. Do not focus on the
secondary functions.
For example, Facebook is categorized as Social
Networking, while Instagram is categorized in Photos and Video. Although both
of them have a significant overlap in functionalities, and users consider
Instagram to be a social network now.
- Conclusion
The above-mentioned tips can be of great help to improve
app store ranking, but App Store Optimization is a never-ending process and
hence latest methods and techniques must be implemented to ensure the improved
ranking of the online shopping apps. Keep
looking for the best ASO practices and use the best ones for improved
performance and revenue.
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